African-Americans’ buying power is expected to reach $1.1 trillion by 2015, according to The State of the African-American Consumer from Nielsen and the National Newspaper Publishers Association (NNPA), a federation of more than 200 Black community newspapers across the U.S. This growing economic potential presents an opportunity for Fortune 500 companies to examine and further understand this important, flourishing market segment. Likewise, when consumers are more aware of their buying power, it can help us make informed decisions about the companies they choose to support. See the full report below.

ViewPoint is a quarterly newsletter produced by Public Affairs. The mission of Nielsen’s Public Affairs Department is to empower, assist and partner with diverse communities in an effort to foster goodwill aNielsen television ratings combine consumer viewing behavior and demographic information.

To collect this information, households are randomly selected, by address. Once selected, a device called a people meter is installed on every television in the home. The people meter measures the television viewing for everyone in the home over the age of two and records what is viewed every 2.7 seconds!nd increase awareness of Nielsen’s commitment to corporate citizenship and diversity.

Click the picture below for complete details on what the statistics say about the African American, Hispanic and Asian American Communities.


Download complete report here

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